KOJA: 'Furnishing The Future'?

As the Foundations 002 directive heats up, we decided to try and get behind the actors and find out just who it is everyone is working so hard to ‘please’. So our understanding is that Seed Industries is always measuring different data points and with the success of the first directive, they’ve encouraged cultivators and their Seedlings to decide what direction they want to go in: terraforming or comfort.

So, KOJA. Everyone’s favourite mass producer of furniture. There is a lot in the Avestan air these days of Earth - we call it Terran sometimes - and indeed we’ve been doing our research and KOJA has a long, terran history of its own. Maybe that’s why it’s been so popular on Avesta?

Image: Early designs of KOJA range. Courtesy: Nice Mr Norman, KOJA

At some point before humanity left Earth, it’s believed that Scandinavia had a name for design and furniture, and KOJA was no different. We reached out to a representative in Metahaven on the mainland, and got put on to Norman, a company spokeseedling. ‘KOJA came about when a duo of industrial designers, who had met at their first job in the Terran city of Copenhagen. One half, Ivan, was Icelandic and when they came up with a company name he suggested KOJA, shorthand for bunkbed. Which is why it’s pretty neat that now we’re enjoying the hard work of unihaveners suppling us with plaxin beds!’  

Roughly in the decades before the departure of Dezima, the company seems to have made massive leaps, becoming the Earth’s favourite provider of furniture. How exactly this came about, we couldn’t really find out. But there are some ideas…

For the comfort protocol, it’s clear that Seedlings will benefit from societies choosing to go with KOJA. However, we must point out that this company supplies the prisons of Metahaven with fixture and fittings, so when we pressed Norman on what exactly all the plaxin beds would be used for, his answer was unsatisfactorily vague: ‘We will be supplying the Metahaven market with new beds! A;; Seedlings must sleep after all!’

Come back tomorrow when we profile the other subsidiary in the Comfort Protocol: Neutrino Computers!